BLOOOM: Agricultural Technology for the Bottom of the Pyramid

Digital technology can enable farmers to generate reliable yield. While Internet-enabled smartphone use is spreading across most of the developing world, smartphone penetration and limited digital literacy may still prove prohibitive for technological solutions that target individual smallholder farmers.

The digitalization of food chains, the partnership with the private sector and the catalytic effect on private investments are innovations that can influence the future development of many countries, particularly in Africa.

Direct beneficiaries of this project are the social enterprises and men and women blooom entrepreneurs.

Final beneficiaries are smallholder men and women farmers and low income urban consumers who will have a better access to healthy food.

Rural service providers, input dealers and transporters will also benefit from this support.

Outcome 1: farmers’ and particularly women in rural areas increased their livelihood: Yearly farming income increase. 5% annual increase in transacting women.

Outcome 2: farmers climate change resilience improvement through soil health: tons of carbon sequestrated per acre.

Outcome 3: access to healthier food for urban population improved: kg vegetables produces per ha.

Outcome 4: Blooom expansion: Blooom international expansion to other countries in Africa (year 4 and phase 2).

Resultados previstos:  

The digital platform is established and a network of Blooom’s entrepreneurs is active in 4 states in India, in Nepal, and in two additional countries in Africa (starting in the 4^th year).

Through this platform, agronomic advices and risk mitigation measures are directly available to smallholder farmers.

Quality inputs are available at a reasonable price, with credits and insurances provided by micro-credit banks and insurance companies.

A network of private service providers buys farmers’ products and sell them directly to the consumer via the platform.

Resultados de las fases anteriores:   Blooom is a newly founded social enterprise with a culmination of 24 years of combined experience, from the two social enterprises the Swiss-based Fairtrasa and the Indian-based eKutir. These two have brought together their knowledge and experience from several different activities and integrated many of the solutions that so far have been delivered on parallel tracks.