Making Markets work for te next generation

MarketMakers (MM) introduces missing and strengthens underperforming market functions in the IT and Business/Knowledge-Process-Outsourcing (BPO/KPO) sectors in Bosnia and Herzegovina (BiH). MM induces economic growth in private companies and contributes to create new and better jobs. MM further supports youth employment and entrepreneurship by improving conditions for self-employment, business creation and freelancing. This consolidation phase of MM will ensure further scale and sustainability of interventions. 

Pays/région Thème Période Budget
Bosnie et Herzégovine
Emploi & développement économique
Formation professionelle
Politique commerciale & system de marché
Soutien commerciale & inclusion économique
Formation technique supérieure de gestion
01.06.2021 - 31.12.2026
CHF  2’300’000
Contexte Major challenges for the labour market in BiH are the weak growth in the private sector and a low level of job creation in the formal economy. The negative impact of the COVID-19 pandemic has reversed positive trends in employment. Due to the pandemic, tourism, food production and processing sectors have contracted, while IT and BPO/KPO have remained resilient. Employment in the IT sector remains attractive (72% higher salaries than the BiH average), but 42% of vacant posts cannot be filled due to a lack of skilled candidates. The BPO/KPO sector has 14,300 employees and is expected to rise to 18,500 in 2022. With COVID-19 associated restrictions affecting traditional outsourcing destinations in Asia, BiH has gained more visibility and managed to take over some of the outsourcing service functions previously performed in those locations. Freelancing continues to be a largely unexplored source of employment for youth, yet it is showing great potential, thanks to increasing digitalisation and the opportunities of working from home and starting a business.
Objectifs The overarching goal of MM Phase 3 is to ensure increased and better employment opportunities for young women and men and their ability to realise entrepreneurial opportunities in the long term, thereby improving their sustainable participation in the labour market.
Groupes cibles The main target groups are unemployed young women and men aged 15-29 who are seeking employment. This includes (i) young job seekers in the labour market, (ii) youth working informally and suffering from precarious working conditions, (iii) secondary school students who have to make decisions about their profession, (iv) young people already in professional education and vocational training programmes, and (v) young professionals seeking to establish their career paths or start their own business. 
Effets à moyen terme

Outcome I (employment component): Employers (private sector companies) increase competitiveness through a sustained adoption of new/improved growth-oriented and/or gender-responsive, socially-inclusive business practices and, ultimately, new and better jobs are created.

Outcome II (entrepreneurship component): Micro-enterprises increase competitiveness through the sustained adoption of new/improved growth-oriented and/or gender-responsive, socially-inclusive business practices, and new ventures are created thanks to wide-ranging or gender-specific barriers to trading/entry being over-come.


Principaux résultats attendus:  

Instigating systemic changes that contribute to the improvement of labour demand, supply and intermediation problems, and ultimately allow employers to take advantage of opportunities to grow.

Instigating and nurturing systemic changes that contribute to the improvement of the business environment for new entrants (sole proprietorships, small business start-ups) and self-employed individuals (freelancers).

Principaux résultats antérieurs:  

By December 2020, 1,544 individuals (666 f) were employed as a result of project interventions, while 506 young people (50% f) increased their employability through (re)training schemes, work-based education and internships.

Private sector investment in supported sectors was CHF 3.8 m in December 2020, (target CHF 2.8 m).

MM has supported the establishment of two portals that aim to increase employment in the IT sector ( and self-employment (, both of which have a strong focus on women.

Direction/office fédéral responsable DDC
Crédit Coopération avec l'Europe de l'Est
Partenaire de projet Partenaire contractuel
Organisation suisse à but non lucratif
  • HELVETAS Swiss Intercooperation

Autres partenaires
The BiH Ministry of Foreign Trade and Economic Relations, Ministry of Communication, entity and cantonal ministries for labour and entrepreneurship, regional development agencies, tax administration authorities, private companies in the IT and BPO/KPO sectors, business associations, NGOs.
Coordination avec d'autres projets et acteurs Mozaik Foundation and the Swiss Entrepreneurship Program. 
Budget Phase en cours Budget de la Suisse CHF    2’300’000 Budget suisse déjà attribué CHF    2’111’407
Phases du projet Phase 3 01.06.2021 - 31.12.2026   (Phase en cours) Phase 2 01.06.2017 - 31.05.2021   (Completed) Phase 1 02.04.2012 - 31.05.2017   (Completed)