Brochures about Switzerland

2024: Pretty Good Economy (PDF, 34 Pages, 8.9 MB)

'Pretty Good Switzerland' is the theme of the two-year public diplomacy campaign 2024-2025 of the Embassy and Consulates of Switzerland in China. In 2024, the campaign focused on Economy, marking the 10th anniversary of the Sino-Swiss Free Trade Agreement. To celebrate this milestone, we produced a series of articles for our social media channels highlighting Switzerland's economic strengths across 12 key sectors, including banking and finance, consumer goods, infrastructure and tourism, and vocational education. These have now been compiled into the present brochure.

2023: Diversity + Me (PDF, 33 Pages, 11.7 MB, English)

‘Diversity + Me’ was the theme of the Swiss Embassy's public diplomacy cultural activities for 2023. The Diversity + Me Brochure focuses on multilingualism, multiculturalism, social mobility, disability, direct democracy, age, gender, HIV and LGBTQIA+. Each article includes short portraits of prominent Swiss people, to give an in-depth view of the challenges and successes of inclusion in Swiss society.

2022: Swissplained (PDF, 29 Pages, 12.2 MB, Chinese)

‘Swissplained’ was the theme of the Swiss Embassy's public diplomacy cultural activities for 2022. The Swissplained Brochure provides a close view on Switzerland in various aspects: Swiss wine, Swiss cross, humanitarianism, VPET, animals & plants, open air festivals, public transport, crypto valley and multilingualism.