Swiss Business Hub ASEAN Singapore

The Swiss Business Hub (SBH) is part of the Embassy of Switzerland in Singapore, with satellite offices in the Embassies of Switzerland in Kuala Lumpur, Malaysia; Hanoi, Vietnam and at the Consulate General of Switzerland in Ho Chi Minh City. It supports small and medium-sized enterprises (SMEs) from Switzerland and Liechtenstein in developing their business in ASEAN and provides ASEAN companies with information on Switzerland as a business location.

The Swiss Business Hub also represents Switzerland Global Enterprise (S-GE), the official Swiss agency for export and investment promotion. It has access to in depth market knowledge through a local network of experts in all sectors of the economy.

Export promotion

The SBH ASEAN advises and supports SMEs from Switzerland and Liechtenstein wishing to explore and seize export opportunities in the ASEAN market such as:

  • Mechanical and electrical engineering solutions
  • Medtech & digital health
  • Finance & fintech
  • Alternative & renewable energy
  • Agritech & urban farming solutions 
  • and consumer products

In cooperation with its local partners, the SBH ASEAN offers a wide range of trade promotion services in addition to the basic services provided by all Swiss embassies:

  • Market analysis
  • Legal clarification
  • Business partner search
  • Business trips
  • Support in the target market
  • Trade fair presence

Swiss and Liechtenstein companies may access these services and offerings through Switzerland Global Enterprise, by contacting S-GE’s country consultants.

S-GE Services At A Glance

Switzerland as a business location for ASEAN companies

The SBH ASEAN is the first point of contact for ASEAN companies interested in Switzerland as a business location. 

The Swiss Business Hub ASEAN has a first-rate network of contacts both in the ASEAN and in Switzerland and provides support to most industries. Our specific areas of expertise include, but are not limited to biotech, medtech, consumer goods, food and beverages, machine building, cleantech and IT. More information on location promotion by Switzerland Global Enterprise can be found here.

Export and investment promotion

A broad overview of Swiss services compiled by the FDFA, SECO and the Swiss representations abroad

Export and Investment Promotion

Information for companies wishing to export to ASEAN states.

Trade Fairs

Trade Fairs in Switzerland and Singapore.