Media Diversity Institute: Study Tour to Switzerland

The idea of a study tour to Switzerland was born during the implementation of the project 7F-08337.02 “Promoting Freedom of Expression, Diversity and Inclusion in Morocco” and at the cultivation meetings and discussions held with the country’s media stakeholders. MDI assessed the need of media decision makers, prominent editors and journalists to be introduced to the Swiss model of media diversity and multiculturalism. Also, visiting the leading media and other institutions in Switzerland and talking with their representatives would bring a better understanding of the legislative processes and initiatives, as well as a better implementation of the principles of diverse content, multiculturalism and inclusion. Getting insights on the Swiss professional education system for journalists (in spe) – a matter of high interest for the Moroccan communication ministry – is another opportunity which would arise.

MDI aims at having 50% of women participants in the study tour.

By organizing the study tour for the most prominent media-decision makers from Morocco, MDI wants to achieve a great impact on editors and stake-holders in terms of a commitment to freedom of expression and diversity principals. More precisely, MDI is seeking to see more of public debates on different models of inclusion and multiculturalism, regionalism and diversity.

17 of the most prominent media-decision makers from Morocco (complete list in annex)

• Exposure to the Swiss models of diversity, inclusion, freedom of expression and multiculturalism in the media and their practical, day-to-day implementation
• Exchange of ideas, experiences, good practices and lessons learnt between the leading Moroccan media representatives and policy makers, and implementers in Switzerland
• Practical implementation and evaluation of a need to have more inclusive media in Morocco, as shown in the example of the Swiss media and society
• Exchange on professional education system

1 week study tour to the main media stakeholders and outlets in Switzerland (specific agenda under elaboration).

MDI is a non-profit, non-governmental organization headquartered in London and operating globally to encourage and facilitate responsible media coverage of diversity. It aims to prevent the media from intentionally or unintentionally spreading prejudice, intolerance and hatred which can lead to social tensions, disputes and violent conflict. MDI encourages fair, accurate, inclusive and sensitive media coverage in order to promote understanding between different groups and cultures.

Phase 2 01.01.2013 - 31.12.2016   (Completed)